BIC "Write Your Wrongs" Digital and Print
BIC Wite-Out Correction Pen - Print
Everybody makes mistakes. But with a BIC Wite-Out Shake n’ Squeeze correction pen, there’s no writing blunder you can’t fix.
COPY: Write your wrongs with a Wite-Out Shake n' Squeeze correction pen.
Branded In-App Promotion
Where do people make lots of mistakes? Crossword puzzles of course! So we teamed BIC with the New York Times and integrated a branded promotion into the world’s most popular crossword app.
Check your puzzle. If there are incorrect answers, you are alerted with a branded message from BIC.
Return to the puzzle and
correct your mistakes.
The corrected puzzle now complete, another branded message gives you the opportunity to download a freebie from BIC.
Download the offer and redeem
at your favorite retailer.