Coca-Cola "Hydration Project" Point of Sale

Concepts for "Hydration Project" Photoshoot

For my first freelance assignment at Coke, I was asked to ideate concepts for a huge point of sale photoshoot involving several brands. The challenge was to go beyond the typical, boring POS photography tropes, and create vibrant lifestyle scenarios featuring people and activities that are true representations of the individual brands in each shot. 

I love it when a plan comes together.

2020 National Addy - Silver • 2020 Atlanta Addy Silver

2020 Atlanta Addy - Bronze

 © 2020  Demetrius Hill

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