Coca-Cola "Refresh the Feed" Social Media
"Refresh the Feed" Campaign
I was fortunate to be part of an in-house creative team that was invited to work with the good folks of the Coke Social Team on the Refresh The Feed campaign. A worthy and ambitious endeavor to restock the world of social media with positivity, one optimistic post at a time.
Instagram, Twitter and Facebook
In connection with World Kindness Day, this iconic brand’s new social strategy is bubbling with uplift and optimism. Wiping all their social channels and going dark a few days before the official launch, the #RefreshTheFeed campaign was kicked-off on November 13, 2018 by flooding all of Coke’s social feeds with 99 pieces of in-house created art that embraces the brand's core values.
Designed to create a more cohesive voice in the social world, the images are graphic stylizations that boldly feature Coca-Cola’s brand colors of red and white, with messages of simple yet actionable positivity to be shared among their more than eight million followers in the United States.