U.S. Marine Corps National TV and Marines.com Website
U.S. Marine Corps "Fighting With A Purpose" :60 TV
With an urgent need to diversify their ranks, the Marines asked us to develop an officer recruitment campaign targeting African Americans. Armed with the knowledge that minorities have their own reasons for joining the corps and are intimately connected to their communities, we created a spot that demonstrates how the Marines are not just about fighting -- they're about helping.
THE MISSION: Write and edit headlines and copy for the U.S. Marine Corps website.
THE SOLUTION: Wrote and edited engaging headlines and copy for various pages of the U.S. Marine Corps website.