BMW USA Print and Digital
From new vehicle launches, to program ads, to everything in between, over the years I’ve had the pleasure of working on several targeted projects for The Ultimate Driving Machine.
National Print
"It's Time To Come Clean" Campaign
The All-New 3 Series Diesel
45 IS THE NEW 25.
Get 45 powerful and environmentally friendly miles per gallon.
THE ALL-NEW BMW 3 SERIES DIESEL.
IT'S TIME TO COME CLEAN.
DON'T LET THEM CATCH YOU
RIDING DIRTY.
Get 45 powerful and environmentally friendly miles per gallon.
THE ALL-NEW BMW 3 SERIES DIESEL.
IT'S TIME TO COME CLEAN.
THERE'S NO STOPPING YOU NOW.
45 mpg, 675 miles per tank, and fewer trips to the pump.
THE ALL-NEW BMW 3 SERIES DIESEL.
IT'S TIME TO COME CLEAN.
Web Banners
(Each banner will play twice.)
Banner 1
Banner 2
Banner 3
Interactive Web Banner
To demonstrate the superior fuel efficiency of the All-New 3 Series Diesel, an interactive web banner was created to show commuters how much further they can drive on a single tank of gas.
Step 1: User enters total number
of miles driven during their daily commute, then hits calculate button.
Step 2: Using the number of miles in your daily commute, the banner then calculates in days how long you could drive before the average car would need a refill, versus how long you could drive the All-New 3 Series Diesel before having to refill.
Step 1: User enters total number of miles driven during daily commute, then hits calculate button.
Step 2: Using the number of miles in your daily commute,
the banner then calculates
in days how long you could
drive before the average car would need a refill, versus
how long you could drive the
All-New 3 Series Diesel before having to refill.
National Magazine Print
The All-New 4 Series
"UN4GETTABLE" Campaign
THIS THE ONE YOU'VE BEEN WAITING 4.
Who says there's no such thing as love
at first sight?
THE ALL-NEW BMW 4 SERIES.
UN4GETTABLE.
National Magazine Print
6 Series
It has a 4.8 liter 360 hp Valvetronic engine that goes from 0 to 60 in 5.3 seconds. Perfect for circling the block
at 5 mph.
Introducing the BMW 6 series. When our designers set out to inspire the world with BMW's innovation, The BMW 6 series was born. A bold achievement in style and sophistication, its list of features separates the BMW 6 series from anything else in its class -- or on wheels. It all starts with a fuel-efficient 360-hp V-8 engine that's as smooth as it is powerful. Making your ride sound as luxurious as it drives, the BMW 6 series comes equipped with a Logic 7 Audio System that recreates the original music recording through Digital Sound Processing. And for your convenience, Comfort Access allows you to lock or unlock the doors and trunk just by touching the door handle. So with all the style and sophistication the BMW 6 series has to offer, we're sure it would be quite easy to see yourself in one -- at any speed.