Caifornia Department of Public Health "The Rona" 360º Campaign
Hard as it is to believe, for some folks Corona virus is myth. A unicorn. A hoax. They don’t take it seriously because they haven’t been personally impacted by it. So we made it real for them.
We personified the virus by giving it a voice and a personality, and let it tell our target what it’s all about: how it's a horrible, unforgiving, and indiscriminate killer. We used dark humor and sarcasm to get the message across that too many Californians are doing exactly what the virus wants you to do, in order to keep hanging around. And at the same time cleverly educate the public on just how easy it to prevent the spread.
With any luck, we’ll get our target to kill the virus by bringing it to life.*
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TV / Digital - "First Date"
TV / Digital - "Uninvited Guest"