Caifornia Department of Public Health "The Rona" 360º Campaign

"The Rona"

Hard as it is to believe, for some folks Corona virus is myth. A unicorn. A hoax. They don’t take it seriously because they haven’t been personally impacted by it. So we made it real for them.


We personified the virus by giving it a voice and a personality, and let it tell our target what it’s all about: how it's a horrible, unforgiving, and indiscriminate a killer. We used dark humor and sarcasim to get the message across that too many Californians are doing exactly what the virus wants you to do, in order to keep hanging around. And at the same time in a clever way, educate the public on just how easy it to prevent the spread.


With any luck, we’ll get our target to kill the virus by bringing it to life.*

:30 Radio

TV / Digital



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the rona Follow me on social. It's only fair considering I've been following you for months.

The Rona CA

the rona I'm not on your guest list, but thanks

to your no mask-wearing no social distancing friends, I'm always on the guest list.

The Rona CA

the rona and since everyone refuses to wash their hands, there'll be plenty of leftovers to take me home. Enjoy.

The Rona CA

 © 2020  Demetrius Hill

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