The team was tasked with creating a unique point of sale suite for the national launch of Sprite Lymonade that resonates with our target.
Guerrilla and in-store Posters:
We extended the bodega theme to all the in-store components including the product display/shipper, cooler cling, door cling, ceiling dangler, barrel wrap, and web page.
Coke Holiday Mini-Cans - Outdoor
Not only is the Mini-can popular among consumers, but it's a real money-maker for bottlers. So to promote purchase and consumption of holiday-themed mini-cans of Coke, we created this little out of home campaign.
Minute Maid "This Is Good" Campaign
Being real is better than being perfect. And Minute Maid is real juice for real families.
In this concept we show parents that what matters is not achieving perfection, but embracing all the imperfect moments that make life with your family special: the things that make your day! The fun times, the sad times, the frustrating and the chaotic. We help parents see the brighter side of things so they can squeeze more happiness out of family time, and show them how every moment can be GOOD, when it’s shared with Minute Maid and people you love. #ThisIsGOOD.
Minute Maid is juice for real families that tells it how it really is, in all its honest glory. So we filled their Instagram and Pinterest pages with a mix of social content consisting of recipes, crafts, real moments and "Juicy Thoughts" positioning Minute Maid as the juice for people who know parenting isn't always easy, but it's always good. #thisisGOOD
As parents we’ve all been there, so we’ve all thought it. In this series of posts, Minute Maid comes right out and says it.
smartwater - Out of Home
My contribution to the “Fit Smart In” campaign to drive awareness and educate consumers on how Smartwater Antioxidant literally
fits into their day.