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Atlanta ADDY Awards

Atlanta ADDY Awards Web Video "Mother"

The agency was tasked with creating a call-for-entries campaign that would get the cynical local

ad community to submit work to the Rodney Dangerfield of award shows: the ADDY Awards. So we took that perception, flipped it, and produced a series of web videos about some disgruntled talking trophies that have lost their spot on the mantle in order to make room for the now highly coveted Atlanta ADDY.