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Swisher Sweets • Social + CRM + Packaging
The Sesh, Refreshed
With Swisher Sweets we set out to redefine the smoke sesh as more than a break—it’s a moment to reset, reconnect and get refreshed for whatever comes next. “Rolled to Refresh” brought that idea to life across every touchpoint, from social and CRM to mobile and packaging.
Staying Fresh Means Staying Relevant
Keeping Swisher fresh meant keeping up with whatever was happening right now. Week after week, we tapped into culture, holidays, seasons, sports, TV, movies, music, memes, slang and everything else the internet was talking about—finding a Swisher spin that kept the brand in the conversation.
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Press Play
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Introduction of New Package Designs
Email + Mobile
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