Women's Tennis Assocation "Looking For A Hero" International Campaign
WTA "Looking For A Hero" :60 TV
Believe it or not, this was the first-ever worldwide campaign for the Women's Tennis Association. And because it would be seen internationally, we had to serve up a concept that all cultures would understand and embrace. Rolled out across 75 countries, it was a multi-million dollar marketing effort conceived in Atlanta, presented in Australia, sold in Dubai, shot in Rome, produced in Paris, and features over thirty international athletes. Truly a global undertaking.
WTA Posters and Transit and
Wonder Women
WTA Sony Ericsson Championships
Doha, Qatar
November 4-9
Looking For A Hero?
Find yours at wtasonyericsson.com
You Will Believe A Girl Can Fly
WTA Sony Ericsson Championships
Doha, Qatar
November 4-9
Looking For A Hero?
Find yours at wtasonyericsson.com
WTA Print
With Great Power
Comes Great Tennis
They are the most powerful players
in the tennis universe and they're on
a mission: to be one of the top eight players in the world battling for the ultimate prize in women's tennis.
The Sony Ericsson Championships Doha, Qatar
November 4-9.
Looking For A Hero?
They Have Forehands And Backhands Far Beyond Those
Of Most Mortals
They are the most powerful players
in the tennis universe and they're on
a mission: to be one of the top eight players in the world battling for the ultimate prize in women's tennis.
The Sony Ericsson Championships Doha, Qatar
November 4-9.
Looking For A Hero?
WTA Outdoor
Super Strength, Super Speed, Super-Cute Outfits.
Looking For A Hero?Lo
International :30 TV "Chinese Version"
For this campaign everything had to be produced in seven different languages: English, Chinese, French, German, Italian, Russian and Spanish. If you speak Chinese, press play and enjoy!
WTA International Print: Chinese, Russian, German, French, Italian and Spanish
