Women's Tennis Assocation "Looking For A Hero" International Campaign

WTA "Looking For A Hero" :60 TV

Believe it or not, this was the first-ever worldwide campaign for the Women's Tennis Association. And because it would be seen internationally, we had to serve up a concept that all cultures would understand and embrace. Rolled out across 75 countries, it was a multi-million dollar marketing effort conceived in Atlanta, presented in Australia, sold in Dubai, shot in Rome, produced in Paris, and features over thirty international athletes. Truly a global undertaking.

WTA Posters and Transit and

Wonder Women

 

WTA Sony Ericsson Championships

 

Doha, Qatar

November 4-9

 

Looking For A Hero?

Find yours at wtasonyericsson.com

You Will Believe A Girl Can Fly

 

WTA Sony Ericsson Championships

 

Doha, Qatar

November 4-9

 

Looking For A Hero?

Find yours at wtasonyericsson.com

WTA Print

With Great Power

Comes Great Tennis

 

They are the most powerful players

in the tennis universe and they're on

a mission: to be one of the top eight players in the world battling for the ultimate prize in women's tennis.

 

The Sony Ericsson Championships Doha, Qatar

November 4-9.

 

Looking For A Hero?

They Have Forehands And Backhands Far Beyond Those

Of Most Mortals

 

They are the most powerful players

in the tennis universe and they're on

a mission: to be one of the top eight players in the world battling for the ultimate prize in women's tennis.

 

The Sony Ericsson Championships Doha, Qatar

November 4-9.

 

Looking For A Hero?

WTA Outdoor

Super Strength, Super Speed, Super-Cute Outfits.

Looking For A Hero?Lo

International :30 TV "Chinese Version"

For this campaign everything had to be produced in seven different languages: English, Chinese, French, German, Italian, Russian and Spanish. If you speak Chinese, press play and enjoy!

WTA International Print: Chinese, Russian, German, French, Italian and Spanish

 © 2020  Demetrius Hill

  • LinkedIn B&W