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Ultra Sheen "Step Up Your Game" National Campaign

"Carmelo Anthony" Web Video

To launch the new "Step Up Your Game" campaign, we created this web video introducing NBA All-Star Carmelo Anthony as the new face of the brand.

 

Below are ads for the previous "Step Up Your Game" campaign..

T

National Magazine Print

She's Not Deaf,

She's Ignoring You.

 

Introducing Ultra Sheen Men.

A full line of men's grooming

products that control, define,

and enhance to provide all

the swag you need.

 

Step Up Your Game!

Yes, She Got Your

Text Messages.

All 27 Of Them.

 

Introducing Ultra Sheen Men.

A full line of men's grooming

products that control, define,

and enhance to provide all

the swag you need.

 

Step Up Your Game!

5-5-5 Is Not A

Real Area Code.

 

Introducing Ultra Sheen Men.

A full line of men's grooming

products that control, define,

and enhance to provide all

the swag you need.

 

Step Up Your Game!

"Step Up Your Game" Radio

Men's and Women's T-Shirts

Never Touch a Woman's Hair. Never! She did not pay good money to have you all up in her head feeling around like you're searching for a remote in the sofa. You might find out it's a weave, or tracks, or extensions. Maybe even a wig. And she's not trying to let you know all her secrets. (At least not yet.) SHE DON'T KNOW YOU LIKE THAT! So reach up in her hair and you best believe -- you never will! But, if she wants to touch YOUR hair... well, THAT'S DIFFERENT.

The Friend Zone. Not a place you want to find yourself with a woman like me. But that's where you end-up when you're half-steppin' and don't come correct. You leave me no other choice. So sure, I'll let you take me out. But don't get all touchy-feely and try to make any moves. I'm not feeling you like that. You're alright -- but we're just friends. And we both know this isn't going anywhere. Well, at least I do.

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