McDonald's - "Fan Truth" Campaign
TV / Online Video + Social + Radio
How does McDonald's make a deeper connection with their fans? Simple: talk about what fans love about McDonald's, the way fans would talk about it. That's what Fan Truths are all about. Which reminds me –– why are you here watching my commercials? You should be ordering Mickey D's.
"Holla" - TV / OLV :15
"Girls Night Out" - TV / OLV :15
"Brothers" - TV / OLV :30
"Life" - TV / OLV :15
"Dog Park" - TV / OLV :30
"What's Yours is Mine" - TV / OLV :15
"Miss U Much" - TV / OLV :15
"Feelings" - TV / OLV :15
"Surprise" - TV / OLV :15
"Preview" - TV / OLV :15
"Mindreader" - TV / OLV :15
"Finishing Touch" - TV / OLV :15
Social: TikTok, Snap Chat, Instagram and Flash Deals
"W.Y.N.G.D." "Get Used to..." "R.I.S."
World Cup: McDelivery Flash Offers
"Regrets" "Yellow Card"
"Extra Time" "Beautiful"
National Radio: BOGO + Dollar 123 Value Menu + McDonald's App